Forty years ago, one of Pottsville Area School District’s legendary administrators was lauded by community groups before he lost a battle with leukemia.
Looking back on the life of Howard S. Fernsler — the man Pottsville Area named its academic center after in 1972 — his son, Howard S. Jr., 75, of Pottsville, and William R. Davidson, 78, a former Pottsville Area superintendent, this week talked about why Fernsler was important to the community, while examining a collection of plaques and letters of commendation.
“He was a leader. He was his own man. He was for the people,” Howard Jr., a retired Pottsville Area science teacher, said Monday as he examined the poster Fernsler, a Republican, used during his unsuccessful run for Congress in the 1930s.
“As a school director, he cared about education while keeping a close eye on the purse strings. He cared about education and made certain that whatever was needed was acted upon,” Davidson said.
Born in Pottsville, Aug. 13, 1905, Howard Scott Fernsler was the son of the late Walter Scott Fernsler and Sarah Jane Williams Fernsler. He was of the Methodist faith.
He graduated from Pottsville High School in 1924.
“While in high school, he played football and baseball and served as president of the Athletic Association,” according to a biography of Fernsler written in 1949 by representatives of the American Legion Robert B. Woodbury Post 67, Pottsville, when the post honored Fernsler with a distinguished service certificate.
On the baseball field, Fernsler got the nickname “Hawk,” according to that biography.
“He grew up on Main Street, over by the courthouse. I think it was 405 Main St. They had it pretty tough. He was a self-made man. He read all the time and he was smarter than many lawyers. He had his own collection of law books,” Howard Jr. said.
Fernsler couldn’t afford to go to college, though.
“He had a scholarship to Bucknell but couldn’t take it. He supported his family. They were poor. He was a team-type person. He didn’t always think of himself,” his son said.
So after high school, he became a traveling auditor for the Philadelphia and Reading Coal and Iron Co. and a pianist for regional orchestras.
He was a sergeant with Company D, Pennsylvania Reserve Defense Corps. And, during World War II, he organized and served as county chairman of Civil Defense, according to his obituary.
His interest in education and the community is evident in the interests he pursued. He helped organize the Girl Scout Council of Schuylkill County and was its first finance committee chairman. He was chairman of the Pottsville sesquicentennial celebration in 1956. He was a member of the Pottsville Recreation Commission, according to his obituary.
In 1936, he married Marion Hunt, who was a physical education director at the YWCA of Pottsville. The couple’s family included four children.
Fernsler was initially elected to the Pottsville school board in 1933. He resigned his post as a traveling auditor when he was named the school district’s full-time secretary on Jan. 9, 1936, according to the biography developed by the American Legion.
Edgar Downey, an attorney from Pottsville, encouraged Fernsler to run for a seat on the school board.
“Nice man. He was on the school board. It was a situation where they wanted to get the old board out. I know they referred to the old board as the ‘Mexican Generals.’ I’m not sure why. They were very dissatisfied with the way things were going,” Howard Jr. said.
“My father’s interest in the school board was civic. He loved people. He knew that he could help people. He was a great speaker. Did you know he was a horse show announcer? He had a voice, a great speaking voice. You could hear him three or four blocks away from where he was speaking. He was a motivator,” his son said.
He pioneered the development of Veterans Memorial Stadium in the 1930s, according to his obituary.
“Howard S. Fernsler has rendered many valuable services to the American Legion. He has been instrumental in having the beautiful high school stadium named the Veterans Memorial Stadium,” according to the biography by the American Legion.
“Father was looked upon as probably one of the greatest authorities on school law in Pennsylvania. And he was a great budget man,” Howard Jr. said.
“He was very frugal with his spending,” Davidson said.
In 1970, Davidson became principal of Pottsville Area high school. Then in 1973, he was named superintendent, a post he held until 1993.
“It was a very new job for me being superintendent. I’d never worked with a school board and never prepared a budget. But Mr. Fernsler took me by the hand and guided me through the whole thing. I’ve really been indebted to Howard Fernsler,” Davidson said.
On May 24, 1972, soon after Fernsler prepared his 37th consecutive budget for the Pottsville Area School District, the school board adopted a resolution to rename the Pottsville Area Academic Center, which opened in 1968, the Howard S. Fernsler Academic Center.
Fernsler was cited for his “dedication, loyalty, devotion, outstanding service to the community and untiring efforts on behalf of the children of Pottsville Area,” according to the tribute read at that board meeting by board member Harold Adams.
“I don’t know of any greater honor than to have this beautiful edifice dedicated to my name,” Fernsler said in an article in the newspaper’s archives.
That same night, the board also adopted a resolution to call the gymnasium of the Pottsville Area D.H.H. Lengel Middle School, which opened in 1970, “Martz Hall,” after the president of the school board, Lloyd L. Martz.
On Dec. 2, 1974, Fernsler and Martz announced they would not seek re-election once their terms expired in December 1975, according to the newspaper’s archives.
Over the years, Fernsler received many honors. Among the plaques Howard Jr. examined Monday was one his father received Feb. 6, 1975, the B’nai B’rith Americanism and Civic Affairs Award of 1974.
In September 1974, Fernsler was a patient at Hershey Medical Center, receiving chemotherapy treatments. Blood drives were held to support him, according to the newspaper’s archives.
But before his term at Pottsville Area expired, Fernsler died Tuesday, Dec. 2, 1975. He was 70.
He was once chairman of the Schuylkill County Municipal Authority. To honor Fernsler’s memory, the authority restored a Gothic stone fountain on the 300 block of South Centre Street, according to a plaque at the base of the fountain.
“That was after Dad died. I think it was around 1976 or 1977,” Howard Jr.
Fernsler is interred at Schuylkill Memorial Park, Schuylkill Haven.
“He was part of a new era of education at Pottsville Area. He was part of a school board that was extremely interested in education. He led that and led it in a certain way. It sounds like a hackneyed expression, but he sought to get our students the best possible education at the best possible cost. People do that today, but he really meant it,” Davidson said.